Best Customer Marketing

The BCM programs are marketing actions lasting 4 – 6 months (short promotions) designed to increase the number of most profitable consumers (best customers) in order to finally increase the sales volume.

A good BCM strategy aims to identify those customers who are ready to increase their expenditure and become “better” consumers, changing their spending habits.

Consumers are encouraged by the possibility of winning highly prestigious prizes.

4 – 5 % Increase in sales and in average expenditure

Changes in consumers' behaviour

Increase of the number of Best Customers

Integration with Loyalty Card strategy

Have you got an idea?

Do you want to organise an innovative marketing initiative for your most loyal customers?